My name is Morgan and since I was young, I’ve had a passion for audience building, online marketing, and creating relatable and engaging content. I’ve been marketing professionally since 2014, when I started my college lifestyle blog and began collaborating with brands. Since then I’ve worked in marketing full-time, on a contract basis, and part-time.
My specialties include:
- Audience Building
- Brand Awareness
- Social Media Trends
- Long form blog content
- Video Content
- Email Campaigns
- Inbound Funnels
- Growth Strategies
- Search Engine Optimization
In 2016 I started my first full-time position as a content marketer at a New York City based tech startup. I worked there building their blog, developing marketing funnels, and growing their social media and brand awareness. In 2019 I left that position to pursue freelancing and consulting. Since then, I’ve been fortunate to work with small businesses and creative entrepreneurs to build their marketing funnels and social media strategies.
Teachable’s Instagram Account
When I started at Teachable in March 2016, the project that I was most enthusiastic about was revamping their Instagram. After interviewing close to 50 Teachable customers, the marketing team was able to develop customer avatars. Those avatars allowed me to better understand our customer base and pivot our social media strategy to better serve them.
Teachable had 3 distinct customer bases, but the one that was most likely to be active on Instagram was a young entrepreneur with aspirations to create a full-time income online, travel the world, and connect with like minded people. With that in mind, we shifted from posting infographics and screenshots to engaging travel photos, success stories, and eye catching photos with business building tips in the caption.
In 18 months I organically scaled our Instagram from 2,300 followers to 24,900 and increased our engagement nearly tenfold.
A look at Teachable’s Instagram feed during my employment:
Teachable’s YouTube Page
When I started at Teachable, the YouTube page was a catch-all for old webinars and one-off promotional events. There was no strategy behind the page as they were a new company and didn’t have the man power to devote to it. I’ve always seen video content as incredibly powerful for capturing attention and engaging existing audiences and saw YouTube as a great opportunity for building brand awareness and supporting our customer base.
I created a project proposal on my strategy for leveraging YouTube to build brand awareness and help our current creators find success. As a growing startup, bandwidth was spread thin so I took on the role of YouTuber as a one-woman job and created a weekly series where I taught course creators how to scale their business. I was in charge of storyboarding, filming, producing, posting, and promoting the videos.
Every week for 3 years I published 1-2 long form blog posts on Teachable’s blog and created the accompanying social media and email marketing campaigns to promote the content. At Teachable, our blog was one of our strongest funnels for capturing leads and turning them into customers.
With my expertise in Search Engine Optimization, I created content that people were searching for and that would rank well on Google organically without needing to spend a dime on promotion.
You can find my Teachable blog posts here.
Creative Market’s Blog
I guest posted on Creative Market writing a long-form, actionable blog post teaching creatives how to harness their talents and turn them into a profitable online course. You can find that blog post here.
My TikTok: Targeted Growth by Niching Down
In December 2021 I decided to transform my just-for-fun TikTok account into a niched account focusing on my vintage yearbook collection. By creating niched down content and strategically engaging on the platform, I’ve been able to grow on an average of 1,500 followers a week.
Jumping in head first, I’ve learned a few strategies for fast, targeted growth that I would be able to apply to TikTok accounts across niches. TikTok is relatively new to the marketing scene, and I believe it is going to be one of the most powerful marketing platforms for brands catered towards millennials and GenZ in the coming years.