Every month when I publish my monthly income report I get a ton of emails from bloggers asking exactly how I’m getting these sponsored opportunities and how they can replicate my success.
I have gotten nearly all of the sponsored posts I’ve published through a platform called TapInfluence because they are my favorite network – and possibly the most complicated.
It is a great network and they work with so many incredible brands, but there are a few extra steps that you need to take in order to up your chances of getting selected for campaigns.
TapInfluence is one of the best networks that I have worked with in terms of the brands they connect with, their communication, and the pay. Something a bit unique about TapInfluence is instead of you applying for posts that you’re interested in, the brands will pick you. When a brand has expressed interest in working with you, Tap will email you and you have the option to accept or decline.
Another great thing about Tap is if you accept you get to choose the publish date. They usually have a two week block that you can choose from. Other networks usually dictate the day you publish, and there have been quite a few times that I’ve had to turn down a sponsored post because I was already publishing another sponsored post on the day the offer was due. With TapInfluence, they work with the bloggers schedule which is fantastic!
Joining TapInfluence is easy – and it’s one of the few companies that you don’t have to have a certain following to join. All you have to do is sign up with Facebook, Twitter, or Google+ or enter your information. And that’s it! You’re in!
Once you join you will be taken to a page with a ton of fields for you to fill out. FILL THEM OUT. A lot of my blog friends who have blogs the same size as mine have told me they don’t like TapInfluence because they’ve never even been offered a campaign. Turns out, none of them had their parameters completely filled out.
I used to get about one offer a month before I went through and filled every single blank, now there are some weeks where I will get two or three offers!
Next you are going to be asked to put in all of your social media stats – do this no matter how small your numbers are! Your social media will be constantly growing and you might not remember to add them in when you’re happy with your following. Plus, being on social media even with very few followers looks better than not being on social media at all.
You can get promotions with super small numbers, I got my fist sponsored post when my collective social media following was just a few hundred!
The main menu is very sample, with only three different tabs: Profile, Media Kit, and Marketplace.
Profile: Filling this out is quite simple. All you have to do is answer very straight forward questions like your gender, birthday, employment status, etc. Brands can use this information to sort through bloggers and find someone who is the exact demographic that they are hoping to work with.
Media Kit: Here is where you get to brag about you and your blog! You will choose the topics you blog about, the language you blog in, and fill out your metrics and demographic. Most people make the mistake of stopping here, and overlook that there are other pages under media kit to fill out. Scroll to the top and across a blue bar you’ll see a link that says content click this and add your absolute best blog posts! Find the ones with the most engagement and shares, because brands can see that!
Marketplace: Here is where you will go if you have an assignment. There are three different tabs: programs, assignments, and payments.
- Programs – here you can see all of the programs that you have been invited to, whether you participated or not.
- Assignments – under this tab all of the blog posts are listed in order of due date.
- Payments – here you can see when you are going to be paid for your work!
Straight from the experts.
So the lovely folk at Tap found this post and were kind enough to offer their expert advice to help YOU find the best campaigns possible! This is straight from the mouths of the experts:
- Make sure your profile is complete, packed full of keywords relevant to your site. The more complete your profile is, the more searches you will appear in for brands.
- Take a look at your CPE (cost per engagement). This is a real time calculation that takes a look at your overall engagements — clicks to brand URLs, comments, likes, re-pins, retweets , etc. as it relates to your rate. The lower your CPE, the more likely a brand is to choose you for a campaign. Here’s an article that describes CPE in more detail.
- Keep an eye out for our monthly brand surveys ~ these are questions directly from brands or agencies looking to start programs. The questions asked are not typically questions that can be determined through your profile and media kit and are a great way to be considered for upcoming campaigns.
TapInfluence is a great network where I recently have been making most of my money, but you have to put in some work to get noticed! If you have a profile that you haven’t completely filled out – you’re missing out! Go completely fill out your profile and watch the offers roll in!
Look forward to a post a week about the different networks I use to monetize the blog! I get so many questions about this, so I can’t wait to share!
*I am not being sponsored or compensated, TapInfluence has no clue that I am posting this. I just love them!