I am back with another Income Report! These posts are really fun for me to write because I am able to share my best advice with you, all while analyzing my revenue and traffic streams from the previous months so I can start coming up with a plan of attack for the month ahead!
Why do I do an income report?
I know it might come off as a bit strange to do income reports to people outside of the blogging worldd, but let me tell you why I like to do them:
- Transparency – there are a lot of ways to make money as a blogger – some honest, some not so much. I want to be completely transparent with you all to show you all exactly where I am making my money from and to assure you that I’m not pulling any funny business!
- Growth Tracking – I have been publishing these since October, when I made $343 (though I made my first $40 in June!) and I’ve had so much fun keeping up with them every month. It’s definitely interesting to see how things are changing and where my income is really coming from.
- They are fun – when I first started realizing that you could monetize a blog, I was constantly checking out other bloggers’ reports and getting inspired. If you’re not a blogger these posts might not be your cup of tea, but blogger to blogger – I want to help open your eyes to the potential that your little slice of the internet has! My blog has grown quite a bit since I’ve started – but even if you aren’t getting massive traffic you can still make money!
You may have noticed that I’m publishing this post a lot earlier than I have in the past – and that’s because Blogher changed their terms. I used to get an updated look at my monthly ad revenue two weeks after months end, now they’ve changed it so it won’t be for an entire thirty days. I considered waiting to publish my income reports an entire month after the close of the previous month, but I couldn’t justify it. Instead I decided I’d do things a little differently and just add the extra income into the next month.
It’s not perfect or ideal, but it’s the best solution I could come up with. I’ll definitely be keeping an eye on other income reports to see how other bloggers with BlogHer are compensating for this wrench in the road!
July Income Report.
What I did this month.
In the past two months I’ve told you how I’ve been working on updating SEO on all of my old posts and making sure to implement it into my new ones – well I officially finished all of the updates! Everyday my referral traffic from Google goes up and up, so all of that tedious work is paying off!
I also unveiled a back to school series, and college posts are definitely the bread and butter of Mostly Morgan. Something you might not know is that while I get hundreds of thousands of monthly pageviews, over 70% of that traffic comes from just 12 posts, and 1o of those 12 posts are college advice. That just goes to show how important it is to pay careful attention to your analytics! Learn what your audience enjoys reading, and write about those topics! Now that it is August I will be hitting even heavier on the college posts and I’m hoping to see my traffic soar!
I spent a lot of June preparing for August – because I took quite a few trips and I wasn’t the best about blogging during that time. So while I didn’t post as frequently as I normally like to, I do think that the posts I did publish were high quality and evergreen, meaning that they weren’t seasonal so they should continue to perform well throughout the year.
BlogHer Sponsored Post -$600
Keds Brave Life Grant – $500
BlogHer Ads -$396.20
Host Gator (from this post, where I show YOU how to make a blog!) – $250
Izea – $300
Her Campus – $200
Pollinate Media – $200
Amazon Affiliates – $31.06
YouTube – $3.78
ShopSense – $2.10
Hosting – $6.83
Her Conference & Associated Costs – $578.35
Total Expenses: $585.18
Total Income: $1897.96
I beat last month’s income by over $500, which was super exciting! Now that summer is wrapping up, I only have a few weeks left of my nannying job and then blogging is going to be my sole income again. This year at school I’ll have more costs than I have in the past – as I’ll be living in an apartment and buying food and paying utilities. So seeing my income rise is incredibly exciting and definitely gives me some peace of mind.
Every month I like to calculate how many hours I would have had to spend at a minimum wage job to match what I made blogging, and the grand total this month is 230 hours! Break that down and that’s almost 60 hours a week!
A note about my income.
You may have noticed the Ked’s Brave Life Grant listed under my income. That’s something I applied for back in April in order to help grow my blog. Imagine my surprise when I found out that I had won! I was able to use that money to offset a lot of the costs associated with my trip to New York City. I visited the city to attend Her Conference where I learned so much and met incredible bloggers!
July was breaking records all around! In January I decided that by my year and a half blogging (July!) I wanted to be getting at least 500,000 page views a month. At that time I was a little over 200,000 monthly pageviews – so it was a lofty goal! I am really happy that I not only met it, but I was able to blow it out of the water! In the name of setting goals – I am hoping to grow to 1,000,000 monthly page views by the New Year!
August’s Plan of Attack.
I already have some great partnerships schedule in August (woohoo!), but in addition to that I am going to start taking on guest posts at the end of the month! With back to school (and my toughest semester yet!) taking guest posts is the only way I think I can keep my post as active as I would like.
At this point the plan is to publish them bi-weekly and be very picky about the posts that I accept. I’ve always been hesitant about guest bloggers, but something is telling me that I should do it, so long as I’m careful. If you are interested – I will be adding a submission link under my about me in a few weeks!
Can you make money blogging?
Yes! If you are interested in making a profitable blog – I would be more than happy to help! I have an incredibly detailed guide to setting up a blog here, and from there you can check out my blogging tips (there are a lot!) and if you need any further help – email me! I absolutely love talking about blogging (my friends and family are sick of hearing about it!) so do not hesitate.