Instagram Themes: Your Ultimate Guide!

Blogging has changed the way that I use Instagram SO much. I never used to worry about branding, or proper hashtagging. If I liked a picture I would post it, even if it was out of focus or grainy or didn’t mesh with the surrounding pictures. But now Instagrammers everywhere are being very deliberate in the things that they post – creating Instagram themes resulting in beautiful feeds where each picture perfectly transitions to the next.

While my feed is nowhere near the caliber of some of my favorite Instagrammers, I have been working on being more thoughtful about what I post.

Instagram Themes & How to Make Them!


Instagrammers with awesome feeds:

  • MeghanRosette – her feed has a super clean, super bright Instagram theme! All of her photos have a ton of white in the composition, making her feed flow together perfectly! As far as Instagram themes goes, the white theme is one of the most popular!
  • HappilyGrey – Her feed lives up to her name – like Meghan’s it’s super clean, but she brings the saturation down bringing a grayish hue to her feed.
  • LaurenConrad -We all know who LaurenConrad is – but did you know that she has an incredible Insta-feed? The photos are all warm toned and have a hazy vibe.
  • StellaMariaBaer – She is an amazing artist who paints planets and moons and her is heavy in a sandy orange color. Her feed is my all time favorite!

Related Post: How to Beat the 2016 Instagram Update

How you can theme your Instagram feed:

Instagram theme


Choose a few of these different ideas to help you come up with a theme that you love!

  • Get inspiration from your favorite feeds – what do you like about them? Figure out what it is that draws you to an Instagram feed and go from there. Things to look out for are brightness, saturation, a color scheme, and tints.
    • When you choose your ideal brightness/saturation/etc. Stick with it! All of my photos are super bright and that’s the way I like it, but other users like HappilyGrey, mentioned above, has an incredible feed full of desaturated images and because she is consistent, her pictures look so good together!
  • Crop all of your images the same way – whether that means sticking with the classic square, adding a white border, or making your image narrow or long. When all of your images are the same size and shape, it makes your feed look 100 times better as a whole.
    • If you choose to keep your theme with the classic squares the Instagram defaults to then you might want to consider using an app like Lidow for narrow images that you can’t crop. It’s hard to explain what it does, but here’s a link to a picture where I used it.
  • Stick with the same filter – I personally don’t filter my photos, but if you’re a filter junkie find your favorite and stick with it. You want all of your pictures to meld well together, and giving them all the same filter will help.
  • Take pictures of the same subject  – this one requires more discipline and restricts you a lot more depending on how narrow of a subject you choose. You can pick anything from flowers, outfits, your dog – anything! Personally, I wouldn’t like doing this, but some Instagrammers have a ton of success with it!
  • Think about every picture before you post – does it fit your theme? If you love it but it just doesn’t quite go then consider tweeting it, or posting it on Facebook, instead of putting it on Instagram.

Changing your Instagram theme.

Bloggers and Instagrammers alike have been seriously stepping up their Instagram game lately. If you want to join their ranks and have a gorgeous, cohesive feed with a strong theme - check out my tips at!

My first Instagram theme (that I had when I first started working on this post!) was having a stark white accent in every post, but in the past week or two I have started transitioning into having very bright pictures with an accent of green (usually grass!) and maybe some white. Because it’s spring I wanted a more spring-y feel! Now some instagrammers make slow transitions to their Instagram themes, slowly changing the way they edit their photos until they have reached the ideal standard for their new theme. I’m not patient enough for that. I switched up my white theme between my fruit bowl picture and the picture of flowering trees. I don’t think it looks bad, but some people prefer the slow switch! So just decide what you want and then go with it!

Things to keep in mind.

  • Collages are super cute and fun – but they will often times throw your theme off. For a really strong theme you want uniformity – if you have a ton of single pictures and then a collage, the uniformity is gone.
  • By no means do you have to have a theme for your Instagram. If I weren’t a blogger I wouldn’t, and before I started blogging my Instagram was an absolute mess and I loved it! But as I’m growing I just want to be more aware of my ‘brand’ and making sure my Instagram account is clean is just one way I am doing that.
  • Your theme can be as broad or narrow as you want – like I said earlier. You don’t have to stick to a super strict and restricting theme to have a nice feed – McKennaBleu, for example, is a super popular Instagrammer and her only ‘theme’ seems to be super bright pictures.
  • Just one picture can throw everything off. When you’re editing it, you may think that the picture fits perfectly, but every now and then give your feed a critical look and see if there are any pictures that just seem off.

Smiles Please

So your feed is beautiful and you’re ready to show it to the world now, right? If you’re looking to gain an engaged following my friend Kelsey at Blondes and Bagels has the most thorough guide you’ll find on building an Instagram community.
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Do you have an Instagram Theme? I want to see! Leave a link in the comments below! And if you want to check mine out you can follow me here! Let me know if you follow me so I can check your account out!

  • I love this! I have been thinking about my Instagram lately so this came at the right time!

  • I love this! I am planning on actually starting my blog in mid-late May and I was actually writing and instagram brand plan over the weekend. Right now my brand is “what makes me smile” because I honestly just put anything and everything on their that makes me happy. I don’t plan to choose just one thing to post, but I would like to be known for quality photos at least! 🙂 That is the whole goal right now, as I don’t like feeling restrained. haha! (not that it doesn’t work for others, I just like wiggle room!)

  • I suck at organizing my Instagram. I don’t want to erase memories there cuz it’s kinda like my personal IG too. I try to make it uniform though. I have the vivid colored photos now. Thanks for the tips!

    • I totally get that! I have a separate private instagram where I can post anything and everything with no theme at all. It’s also nice because I can post pictures with my more private friends or younger family members who don’t necessarily want to be shown on my public instagram.

  • ankit

    Check @sad.guys that’s me!!

  • Jb

    I love this! How did you start blogging? I’ve been wanting to but never got around to it.

    • You absolutely should! I just looked up a guide on the internet and went from there! If you need any help, let me know!

  • Rachael

    I just realized that I wanted a theme but all my pictures have already been posted without one… I can’t edit the pictures and make them have a theme so what do I do???

    • I would just recommend starting now with your new pictures! You can keep all of your old ones up, but whenever you add a new one just change it to the theme you want! It’ll take a few pictures before your theme is apparent, but it’ll look great!

  • emmeline laksmono

    I want to start a good feed. But I’m so confused. I like all of them (dark, grunge, fade, bright, etc). And sometimes I do need to post photos with friends which sometimes won’t match with my feed. What should I do? I searched so many ways to do it but nothing relates to my problem hahah

  • I am a minimalist photographer: my personal account does have a theme, and of course that is minimalist photography.
    I have one more account where I promote minimalism

    I await feedback. Thank you.

  • Ainesa Ryan

    I love your instagram it is so cool. I am inspired by you to make my instagram a whole lot more brighter

  • Spring Summer Sam

    Wow thanks for suggesting Lauren Conrad, her feed is beautiful! I don’t have a theme because I really don’t know how to pick one and my interests are all over the place 🙁 If you have any suggestions you can find me @heysamshine or my blog

    • Jackson Keana

      love your blog and insta feed

      • Spring Summer Sam

        Wow, thank you! Ever since I read this post I tweaked my website/Insta to try and make a more cohesive theme. I’m going for lots of light and white. It’s still a work in progress but I’m glad to hear you like it!

  • Jackson Keana

    love your feed and love this post. thanks! I’m having such a hard time finding a theme for myself, if anyone has any suggestions here’s my insta @KDJinspires and my blog

  • Thanks for this! I’m trying to work my theme out 🙂 I love too many things, it seems!

    – Cailin from

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  • Angie Franklin

    I’m starting to create this blue and white type of theme I’ve often seen and love. I am a fashion blogger which will inevitably lead to images with lots of color but I love the white, blue and grey backdrops that make it light an easy on the eye.

    Great post! You can find me @travelstylepoet

  • Amy

    I love this! I try and use the same VSCO filter for all of my pictures, which helps a lot 🙂
    Amy from

  • Darby

    In trying to be different from most ‘themed’ Instagram accounts, I have tried to go for a black theme (I find it clean and classy and makes the photos stand out against the white page). However, in my more recent pictures I’m not sure how well this is working as it’s summer and therefore my photo’s are brighter :/ Let me know what you think?

  • Quality Taco

    I have a cool clean Instagram theme! @thatsyana

  • Jess Coleman

    jesscolemanxo i don’t know what my theme is? can you help me out and please give me some tips..

  • Kengie

    I wanna get into fashion blogging but my insta’s a mess !! OTL

  • Krizzia Mae Rapajon

    Will recommend @maeyonnnnaise . She just started theming her instagram feed.

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  • Kiwi

    @astro_fatso and @unpicture.perfectsouls

  • Kaitlyn

    My Instagram is @kaitlynolivares

  • @peshugadeposho on Instagram!

  • inactivish bc school

    @ahbundances on instagram

  • Oumaima Chadili

    @umichadili follow pls

  • Brooke

    @BrookeOliviera, super bright with lots of uplifting posts!

  • Cullen Huffman

    @cullenismynameandi I quote famous pop artist that I enjoy listening to and post them around my selfies.

  • Darko

    @dark000x i’m starting a theme next week,follow me!

  • Poppy Shafashike

    pxppx_ :3

  • Bridget

    @brifay16 on instagram <3

  • Niiiki

    @ niiiki

  • Callie Anderson

    @callieanders_n anyone- please give me tips!

  • Freya Whitehead

    @horoscxpes on instaaaaaaaa

  • Heather

    @lightseekingsoul is mine 🙂 I post mostly nature and fashion stuff in vibrant colors. But I’ve been playing with the idea of redoing my theme just fashion or maybe just doing a less vibrant theme (not really unsaturated, just a different way of editing).

    • Nature is my favorite! I have been trying to incorporate more nature photos into my theme, too!

  • Taylor

    @taaaaayyyyyyy on insta💕please check out my theme, maybe tell me what you think 😊

  • Quanishia Gibson

    @q.gibson floral, portraiture, femininity in subtle urbanism…. trying to curate more cohesively

  • Rosalie

    @roread follow me please!

  • Rosalie

    I post more tropical and beachy vibes!

    • I love beachy vibes, especially now that the weather is cooling down!

  • B Victoria

    b_victoria3 i want it to kinda be a sneak peek into the life of a normal teenage student…not sure if that counts as a theme

    • Definitely! There are some ‘loose’ themes like yours, and some tighter ones where you focus on colors and composition very strictly!

  • Ales Lemuel Supoch

    big.fat.kid and alesofiles on instagram

  • I’m trying to get more themed on my Instagram and keep mine to the season. I think it’s working. Well I hope! Thanks for the tips though as this will help 🙂

    Victoria xx

    • I love that you’re keeping yours to season! I just quit doing my really bright white theme because it didn’t feel seasonally appropriate and it was hard to maintain with all of fall’s rich hues that I wanted to be photographing!

  • Laura Bettencourt

    @underscorelaura on instagram! I’ve been wanting to change my ig theme and colour scheme for ages, and your post was just what I needed. Any advice? X

    • Hm, well currently I’m playing around with my theme and trying to change and I’ve gotten a lot of motivation from doing that. Mine looks a little wonkier than usual, but it’s been boosting my creativity, so I’d say just play around with it!

      Even though I’m not being as strict as I normally am I am still trying to carry colors over so that the picture next to and below the one I just posted will have at least a small color the same even if it’s still subtle! Doing that allows you to play around without things looking too messy!

      • Laura Bettencourt

        Thank you so much for the advice! I’m definitely struggling to get some consistency across my photos, and having a subtle hue that transitions from one photo to the next is a really nice way to make sure it all stays consistent.

        My only “problem” is that I’m a bit OCD about these things and some days I find it really hard to look at my feed and seeing that the colours don’t quite match – sometimes I just want to delete the whole thing and start over again! But I will take your advice and slowly try to make the transition. Thank you! x

  • “Think about every picture before you post” – That line alone did it for me. Great post all around though!

  • khalidya

    @khalidyawijaya on instagram <33

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  • Lasya Ravulapati

    Hey! @lasyaravulapati on instagram- how many pictures do you think a theme should have before it’s okay to change it?

    • Good question! I think if you’ve got a solid nine it will still look nice when you scroll through!

  • Kriti Shewaramani

    @rogue.society has a great theme!
    I’m choosing that as an inspiration.

  • Hira Sameer Ahmed

    Great Post and inspiring news feed. I have been posting pictures of my travel and daily life in Copenhagen (mostly landscapes) and now I want to switch it to my illustration and designs (product and service Business profile). Should I do that? Looking for your suggestion 🙂 You can check my feed, I just followed you 🙂 @hirasahmed

  • Fredy

    @assholefredy Enjoy

  • Leslie Boymond

    I love the theme on – what fo you think?

  • Leslie Boymond

    I’m on Instagram as would love to hear feedback from you 😉

  • Keela the trashcan

    Could you maybe check my theme out? @keelawebb

  • Zofia

    @zofiasalabaj is mine <3

  • Rylee

    @batwinqs is mine. Grunge / aesthetic / nature in real time. Check meowt 🙂

  • San Huang

    Hi I’m so glad I found your blog. There is a specific theme that I’ve been trying to achieve on my Instagram, but no matter how much I manipulated the color scheme, it couldn’t come out exactly the way I want. I want to go for a white and grey theme with color pop. I see this in some of the instagrammers that I follow, and they have crisp images with colors (flowers, coffee, makeup). If it’s possible, can you please tell me how I can go about achieving this?

  • Ashley

    @summerstheme on instagram please check it 🙂

  • Kaitlyn Marie

    Hey y’all! I’m looking for more followers and feedback in my theme, soo if you want to follow, my user is @loveinacardboardbox

  • I have no Instagram theme, but I m feeling motivated to work on my theme after reading your post!

    Mine is

  • Anna Yavorskyy

    Hi! Would you please be able to check out my insta and let me know what you think?
    I feel like I need a more consistent theme in order to grow my following. @annayavorskyy

  • Alyssa Moorhead

    Hey Morgan, I run all of the social media for Bohemia Realty Group (I work full-time there). @BohemiaRealtyGroup on Facebook, @BohemiaRealty on IG. Two questions; 1) Can you recommend a theme for our IG account that I can transition to; Also, when we run UGC campaigns, how can I maintain our theme when I’m posting content from others?

    2) I’m starting to do freelance social media. Any preference for being paid hourly vs. project-based for freelancing? And any other tips for a new freelancer? THANKS!!!

  • Brianna Nicole

    Hi Morgan! I’m really struggling to have a good Instagram theme and stay with it. Would you mind checking it my Instagram to see if I’m heading in the right direction?

    • Brianna Nicole

      I follow you on my second account (:

  • Yvette Morrissey

    @wayfaringkiwi11 my theme at the moment is canada lakes!

  • Christphenson Gray Rivera

    I searched for how to change my Instagram theme and there are so many great ideas here! Have you heard of the app PLANN? I’m about to get started but there are so many filtering options and wondered if you had played with them yet? Feeling a bit overwhelmed!

  • Megan Prokott

    @the_spines on insta– it’s new but i’m shaping it!

  • Aliyah Lustine

    Does anyone know the VSCO filter that @ktnewms on Instagram uses? I find it absolutely gorgeous.

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  • Alessandra Gadea

    @al.gadea on ig 🙂