I’ve always been pretty straight-forward with you guys when it comes to talking about money – I have been lucky enough to turn this wonderful hobby of mine into a job, and I know there are so many people who are curious about how they can do the same. I had some wonderful bloggers help me get on my feet so I feel like I should pay that forward and help any other bloggers when I can.
When it comes to monetizing your blog, there are so many different avenues you can take: ads, affiliate, and sponsorships are some of the most common!
Personally, when it comes to monetizing, sponsored posts are my main source of income. When I first started doing the sponsored posts, I really didn’t know where to begin. “What should I charge?” “How long should they be?” “What if I don’t like the product?” Those were all haunting questions I had, and ones I learned the answers to very quickly. Today I want to address how much a blogger should charge.
How much should I charge for a sponsored post?
This is probably the most common question that bloggers have when it comes to writing sponsored posts. There are a lot of people who recommend complicated formulas to figure it out – but personally that doesn’t work for me.
I take in mind how much I want to charge for my time alone ($15/hr) and then consider what social media they want me to promote it on. My numbers on Facebook and Twitter aren’t through the roof like some bloggers, so I generally just charge an additional $10 per platform, though if you have thousands and thousands of followers, you could charge much more.
On average, I don’t usually do sponsored posts for less than $100, though there are exceptions depending on the reputation of the brand.
Really there is no right or wrong answer to how much you should charge. You know your individual needs and how much work goes into writing a post on your blog, so do what you are comfortable with.
- Brands love to negotiate – always pitch higher than what you actually want, because in my experience they will try and talk you down no matter what.
- Find out what other bloggers in your niche make. I was amazed on my first ever sponsored post I asked for $40 dollars, and another blogger on the same campaign asked for $250 and got it. If you don’t know how much to charge, it’s great to talk to other bloggers!
“They want me to write it for free.”
No! Brands don’t realize just how much work goes into blogging. As bloggers we don’t sit down and come up with a high quality post in an hour. What we do has value and we shouldn’t work for free. If a company asks me to write a post for them and it doesn’t seem like they are offering pay, I typically respond with my media kit. In response I usually get:
We are sorry, but paid posts are not currently in our budget.
To which I reply, “I’m sorry, but working for free is not currently in my budget.” Only a little bit politer than that. I’m not actually as sassy as I sometimes wish I were.
Now there is an exception to the no working for free rule: if it is a brand that you really love and would love to work with in the future sometimes it’s a good idea to start building a relationship and seeing where it takes you. Just realize it might not take you anywhere and make sure that you’re OK with that.
But if it’s a brand that you haven’t heard of and don’t really care about it’s best to let the opportunity pass by.
Products as Compensation.
Some companies will offer you product or store credit as compensation and that one goes both ways. As I said above, if it’s a company you really love and you would buy things from them anyhow than that’s awesome, go for it! Otherwise it might be a good idea to let it slide.
The thing is, as you get more established as a blogger you will have several people reaching out a week and you need to be choosy. You don’t want all of your posts, or even the majority of them to be sponsored because that’s when you start to look unauthentic. I try to write only one sponsored post for every eight posts I do. This rule forces me to be picky with the sponsored posts I accept, so I only write for brands that I am sure are high quality and will be beneficial for my readers.
Just remember, there is no right or wrong answer to how much you should charge to write a sponsored post. It all comes down to you. Negotiate with the company and if you’re not happy with what they want to pay you feel free to say no.