So I have been doing this blogging thing for a little over a year now. Part of me feels like that can’t be right – it all seems so new and exciting! But another part really can’t remember life before blogging. Blogging has become a part of my everyday life and I am thinking about it a good 50% of the time. Thinking about what to write about, how to brand myself, and how to improve this blog.
Any fellow blogger can probably relate – blogging seems to take over your life in the best way possible. Because of that I spend a good chunk of time researching on how I can make the blog better. It recently dawned on me that while I am searching for some more advanced things – I have some knowledge to share with beginners.
I get a lot of emails from people asking for advice with their new blogs and I realized I’m usually telling them all the same things, so I decided to compile this list of the top mistakes bloggers are making and how to fix them.
Centering your text.
For some reason I feel like 9 out of 10 new bloggers center their text instead of having it read from left to right. Centering certainly has a time and place, but long blog posts look much neater and more professional when they are aligned left rather than centered or justified. It’s easier to read and also more visually appealing.
This one isn’t the end of the world, but if you want to take your blog to the next level you should consider left aligning your text.
Improperly Sizing your pictures.
I was guilty of this for far longer than I am willing to admit. When I was still a baby blogger I didn’t know to size my pictures so they were the same width as my text column. When your pictures are too small it just looks awkward and a bit off. Again, this one isn’t going to make or break you, but if you want your layout to look cleaner and more professional you’re going to want to size your images properly.
There is probably an easier way, but I determined the width of my column by screenshotting my blog, cropping the image down to just my text column, and then measuring the pixels on paint.
You’re not helping anyone.
When you write blog posts, think of what people are going to gain from reading it. Are you teaching them a skill or giving them advice? Is what you’re writing going to make them laugh? If you didn’t answer yes to any of those questions – tread carefully. Writing posts about what you did this week/month etc. are fine, but do so sparingly. Until you have a dedicated audience, people aren’t going to care so much about your daily happenings, they want to know what you can do for them. After you have regular readers they may be more interested in you as a person, but when you are just starting out try to help people with what you write.
Not promoting your content.
You should be promoting every post you write on social media. When you are starting out, you need to be your own biggest fan. If you aren’t on social media (who am I kidding, everyone is on social media) you need to be. Every post should go on Facebook, Twitter, and Pinterest. But you shouldn’t only be promoting your content, be engaging there, too! That way you’ll build an audience.
Every month after publishing my income report, I get three or four emails from bloggers asking me how I manage to make money. More often than not, when I check out their blog the biggest problem I notice is that they are only posting once every seven or eight days or so. Now don’t get me wrong, posting once a week is a great accomplishment, but that is not going to help your blog grow. You should aim to post at least twice a week if you want to see growth, but hopefully even more frequently than that!